Why I built this.

I spent a decade watching small owners buy software that promised to run their business, then quietly stop opening it after a fortnight. The reason was always the same: they were handed a blank screen and told to configure it. The screen was not the problem. The order was.

A cleaner with seven customers and seventeen days of cash does not need a customer relationship management platform. She needs to know which invoice to chase this morning, and to be told that hiring a second person can wait. Every other tool tells her the opposite.

Tranzformly Business is one system that tells you what to do on Tuesday, works through it with you, and puts the other ninety-six things behind a line that says safe to ignore. That is the whole product. It will stay that way.

— Written by a founder who has sent too many invoices too late.