Playbooks
A sequence, not a list.
One step at a time. The previous step's output is already in the file when the next one opens. Every playbook ends at a milestone the business can actually feel.
Become a legal business
Get from an idea to something that can legally take money and pay its bills in ….
3 milestones
Win your first ten customers
Turn an idea and a price list into ten paying customers you'd take again.
3 milestones
Clear the regulator before you trade
Before you can legally take money for this work, a regulator has to say yes. This playbook gets you to that yes.
3 milestones
Decide what to sell, and what to charge
Build a price list you can defend without flinching.
3 milestones
Look like a real business
Somebody can find you, reach you, and believe you — in a day, not a month.
3 milestones
Get paid properly
Money arrives when it's supposed to.
3 milestones
Stop the cash squeeze
More days of money in the account. This playbook outranks everything on Today while it's running.
3 milestones
Hire your first person
Somebody else can do the work, properly — without ending the business.
3 milestones
Get off the tools
The business survives a week without you.
3 milestones
Get found and asked for
Reviews, referrals, and the one channel your customers actually use — the way most … businesses actually get customers.
3 milestones
Keep them coming back
Nobody goes quiet unnoticed. The ones who like you send others.
2 milestones